Challenge Corner


Selling Ain’t Rocket Science – It’s Real Simple

Customer shaking hands with sales person. Selling is simple.

Selling ain’t rocket science. Selling is simple, real simple.

In all my reading and research, I’m constantly amazed at how complex we’ve made selling. It appears to me we have clouded what selling really is, overwhelming it with technology…even if the technology is useful and practical.

The danger in so much technology is that we become data miners, process managers and social media gurus, forgetting we are sales people and sales leaders. We minimize what really produces results: interactions with people who make buying decisions.

So here’s my Selling is Simple checklist to get back to what selling really is:

  1. Qualify the needs of your potential buyer.
  2. Present your solution for those needs.
  3. Close the deal…or gain a commitment so you can close it later.
  4. Build an ongoing relationship for future deals.
  5. Repeat.

… and that’s all there is to it. Rocket science? I don’t think so.

So what do you think?