<

Challenge Corner

Blog

Sell More with Customer Focus

Have you noticed that selling needs to be a whole lot more customer focused these days? The personal side of selling and customer focus are so important now that my next series of blogs is all about ways we can improve our “customer focus”.

Smiling woman with 2 thumbs up.

Sure, products and features are important, but they need to be combined with a strong customer focus to get you a winning formula for results. Today it really is all about your customer!

So where do we start with customer focus?

Well, we all know each of our customers is unique, that customers’ needs and expectations vary widely. Because of this uniqueness, each customer presents a different selling challenge for us. To meet the challenge, our goal should be to personalize our product approach and message to each customer. To do this, we’ll need to get to know our customers as people first so we can relate to them easily and quickly.

How do we do this?

Looking for common areas of interest is a great start to connecting with your customers on a more personal level:

Customer and sales woman getting to know each other.

  • How do they spend their free time?
  • What about family?
  • Where do they vacation?
  • What do they do for fun?
  • What do they read?

Answers to these questions and others give valuable clues for keeping your selling interactions focused on your customer first before moving to products and features.

Next time, more ways you can keep your selling interactions customer focused.

Until then,

Peter's signature


Leave a Reply

Your email address will not be published. Required fields are marked *